Your video becomes the trigger.
Most video tools push a view event one way and call it a day. Benjy runs a trigger engine: every lead, tap and answer can fire an action in the tools you already use — so the moment someone shows interest, the right thing happens automatically.
- Lead captured → straight into Klaviyo
- Purchase intent → ping your team in Slack
- Anything → Zapier, Make, or any signed webhook
- Native Shopify, plus Meta Pixel & Google Analytics
Automations
When this → do that
+ thousands more via Zapier & Make
No codeTriggers that mean money
Leads, add-to-cart, button clicks and quiz results — the moments that actually signal intent, not just a play count.
No-code recipes
Build rules as plain sentences: when this happens, do that. Turn one on, flip it off, change it any time.
Built to be reliable
Events fire off the player's path with automatic retries — your store's speed never pays for your automations.
Set it once. It runs on its own.
Something happens in your video
A viewer captures a lead, taps add-to-cart, clicks a button, or finishes a quiz.
Benjy matches your recipe
You set the rule once, in plain language — when this happens, do that. No code.
Your tools take it from there
The event fires off to Klaviyo, Slack, or a signed webhook — with retries, off the player's path.
Triggers
The in-video moments that start a recipe.
Destinations
Where the event lands. Shopify's native; the rest connect in a click.
Generic signed webhooks reach Zapier, Make, n8n and thousands more.
Turn your story into sales.
Interactive, shoppable video that turns viewers into customers — personal enough to build trust, smart enough to convert. Try it risk-free — 30-day money-back, cancel anytime.